FEEL GOOD | Heeding the call: Mobicel empowers
65 young black women in new mobile assembly plant

FEEL GOOD | Heeding the call: Mobicel empowers 65 young black women in new mobile assembly plant

Mobicel have empowered 65 young black women in its recently launched mobile assembly plant.

Mobicel have empowered 65 young black women in its recently launched mobile assembly plant.

  • Mobicel has launched a new mobile assembly plant in Johannesburg, empowering 65 young black women in its first team.
  • The company hopes to add 50 more women to its team in the coming months.
  • The move follows the crippling unemployment crisis in the country in the Covid-19 pandemic.

Mobicel has launched a mobile assembly plant in South Africa, empowering 65 young black women as part of its first team.

The company has officially been endorsed as a Proudly South African company and intends to grow the assembly plant team with an additional 50 women over the next few months, it said in a statement on Thursday.

The move comes in an attempt to address the dire unemployment crisis in the country, which has especially impacted women and youth during the Covid-19 pandemic.

READ | Covid-19 cuts SA employment figures by three million, women worst affected – study

Mobicel have empowered 65 young black women in its

Mobicel have empowered 65 young black women in its recently launched mobile assembly plant (Photo: Mobicel)

Supplied Mobicel

Mobicel have empowered 65 young black women in its

Mobicel have empowered 65 young black women in its recently launched mobile assembly plant (Photo: Mobicel)

Supplied Mobicel

Founder and CEO, Ridhwan Khan, said that since the beginning, their goal was to bring the “assembly plant home to South Africa”.

“Bringing our assembly plant home to South Africa has been our vision since we started our own brand and when the moment arrived, we felt it had to be celebrated with our appreciation of the role that women play in building our society.

“Empowering young people has always been our strength. Promoting gender equality and building up the skills of black women has been the development agenda of our country since democracy,” Khan said.

He added: “By focusing on employing young women, we at Mobicel are equipping them with the tools to make their own choices for active participation in the economy. In a society where women still face discrimination in their access to the labour market, we are doing our part to bridge the divide.”

The new team was taken through an extensive training and induction programme, with matric being the minimum requirement for the job.

Mobicel was able to produce cutting-edge technology at affordable prices by collaborating with software giants like Google, the company said.

“As the worst humanitarian crisis to hit our country worsens, the need for connectivity has increased. This was proven in May 2020 with our sales boost, as people are separated from their loved ones through the lockdown,” Khan said.

He added that the company was “honoured” to be part of the Proudly South African brand and fully endorsed the “buy local” campaign.

“Through our focus to do business responsibly as a 100% black-owned and managed company, we are keenly aware of our social responsibility to give back to society, particularly at this time in history whilst sticking to what we know best, which is connecting people.”

CEO of Proudly South African, Eustace Mashimbye, also welcomed the company.

“We are delighted to have Mobicel on board as they are demonstrating job creation in a high-tech environment and showing that the country can manufacture highly sophisticated smart technology here on home soil,” Mashimbye said.

The operation will be based in Johannesburg, with an in-house assembly line, a repair centre, a call centre and a help line, in addition to an extensive distribution network.

The company produces low-cost, feature-packed phones, starting at R399 for a smartphone, it said.

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Source: News24

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